SEO Optimisation
Technical and on-page SEO improvements to help your website rank better in Google and attract more of the right customers — locally and nationally.
What SEO covers
Most small business websites are invisible on Google — not because the business isn’t good, but because the website hasn’t been built or optimised correctly. SEO fixes that.
I work on the technical foundations, on-page content structure, and local signals that tell Google what your website is about, who it’s for, and why it deserves to rank. No shortcuts, no black-hat tactics — just solid, lasting improvements.
Fix crawl errors, improve site structure, and ensure Google can index your pages.
Optimise headings, metadata, copy, and internal linking for target keywords.
Rank for searches in your area — crucial for Essex and UK-based businesses.
Google Search Console and Analytics setup so you can see the impact.
What gets improved
SEO isn’t one thing — it’s a combination of technical health, content quality, and local signals. I cover all three.
Crawl errors, broken links, page speed, mobile usability, HTTPS, canonical tags, duplicate content — everything Google uses to assess site health.
Every page reviewed for keyword alignment, heading structure, meta tags, image alt text, and internal linking. Updated to match what your customers are searching for.
Schema markup added to tell search engines exactly what your business does, where you are, and what your pages contain — boosting how you appear in results.
Google Business Profile guidance, local keyword targeting, and NAP consistency to help you rank for searches in Essex and your surrounding area.
FAQ
Technical improvements can be indexed within days. Ranking improvements typically take 4–12 weeks, depending on your starting position and competition. Local SEO can move faster.
Initial optimisation is often one-off. Ongoing SEO (new content, monitoring, adjustments) helps sustain and improve results over time, but isn’t always necessary for small local businesses.
No ethical SEO professional can guarantee specific rankings — anyone who does is misleading you. What I can do is make measurable, lasting improvements to your site’s visibility.
No — all websites I build include SEO foundations. The SEO service is for existing websites that need improvements or for businesses that want to go deeper.
Let’s talk
Get in touch for a free SEO audit and a clear picture of what’s holding your site back.