Case Study — Website Design & SEO

Herts & Essex Planning — an audit in progress.

A residential planning and building regulations drawing service, already ranking for branded search — but a full technical and on-page audit found real gaps standing between them and stronger visibility across their core service pages.

Client
Herts & Essex Planning
Services
Website styling, technical SEO audit, on-page optimisation
Stack
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Website
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6
Technical & on-page issues found in the audit
4
Fixed so far — canonical, schema, titles & OG tags
Active
Service page content optimisation in progress

The Situation

Ranking, but leaving visibility on the table

Herts & Essex Planning was already an established, visible planning consultancy — ranking well for branded searches across Hertfordshire and Essex. But a full technical audit revealed several issues quietly holding back stronger visibility across their core service pages: extensions, loft conversions, garage conversions, and house plans.

The goal wasn't a rebuild — it was finding and fixing exactly what was working against them, prioritised by likely ranking impact.

hertsessexplanning.com
Extensions & Loft Conversions
Garage Conversions
House Plans & Planning Applications

The Approach

A full technical & on-page audit

Every core service page was checked for the fundamentals that affect how Google crawls, indexes, and ranks a site — then fixes were prioritised by likely ranking impact rather than tackled in a random order.

01
Canonical configuration
Checked and corrected across every service page to stop duplicate-content signals to Google.
02
Schema markup
LocalBusiness structured data implemented so Google understands exactly what the business is and where it operates.
03
Title tag structure
Rewritten across all main pages for clarity and search relevance.
04
OG tags
Added so links shared on social platforms display correctly, with the right title and preview.
05
On-page content
Service page copy review — currently underway, page by page.

Progress So Far

Fixed, and what's still in motion

  • Canonical redirect issue resolved across service pages.
  • LocalBusiness schema implemented sitewide.
  • Title tags updated across all main pages.
  • OG tags added so shared links display correctly.

Service page content optimisation is currently underway — the remaining piece of the audit, being worked through page by page.

"An established business doesn't always need a rebuild — sometimes it needs someone to actually check the fundamentals. Fixing what's quietly working against you can matter more than anything new you could add."

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